BRANDING // Poster // Typesetting
Crafting a distinctive brand identity for Sovereign Plaster, a start-up plastering company from the Surf Coast, involves designing a logo that exudes boldness and boasts instant recognisability. Employing a fusion of the letters "P" and "S" melded seamlessly together, the logo maintains its integrity regardless of orientation. The off-white background represents plasterboard, with orange strategically utilised for hierarchy and as a pop of colour.
![](https://cdn.myportfolio.com/8acf4e67-0fd7-4223-9109-8bbf0c64476e/b4b8b43d-6b80-4aa2-adc1-5f0dd5a83ceb_rw_1920.jpg?h=d98a9dc619b7a171e08a7eca381f377e)
![](https://cdn.myportfolio.com/8acf4e67-0fd7-4223-9109-8bbf0c64476e/e05148b1-8522-4c2d-b992-0e07ba29e0fe_rw_1920.jpg?h=45870cb220702bb37aa7ef0f26de9eaa)
![](https://cdn.myportfolio.com/8acf4e67-0fd7-4223-9109-8bbf0c64476e/2cf68913-9f6b-4865-a250-8a445486215a_rw_3840.jpg?h=41bf0b44c172a40de2ac6667fc1105f1)