BRANDING // Poster // Typesetting

Crafting a distinctive brand identity for Sovereign Plaster, a start-up plastering company from the Surf Coast, involves designing a logo that exudes boldness and boasts instant recognisability. Employing a fusion of the letters "P" and "S" melded seamlessly together, the logo maintains its integrity regardless of orientation. The off-white background represents plasterboard, with orange strategically utilised for hierarchy and as a pop of colour.
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