Campaign // Poster // Illustration // Typesetting
*Concept work for student project
Maggi Noodles, formerly a staple of every Australian household, have
been under scrutiny for traces of lead having been found in their product.
This campaign is designed to prove to their target audience that they have cleaned up their act and they now have healthier versions of the famous noodles. What better way to show off the new product than to take it on
the road in an ‘Un-leaded Noodle Tour’ of Australia.
Maggi Noodles, formerly a staple of every Australian household, have
been under scrutiny for traces of lead having been found in their product.
This campaign is designed to prove to their target audience that they have cleaned up their act and they now have healthier versions of the famous noodles. What better way to show off the new product than to take it on
the road in an ‘Un-leaded Noodle Tour’ of Australia.
